Go-to-market consulting · B2B data & AI

Turn complexsoftware intoa clear reasonto buy.

KTX Matrix helps founders and leadership teams sharpen their positioning, navigate enterprise sales, and build partnerships that bring their products to market.

Book a conversation ↗See the results

Bring your growth challenge. Leave with a clearer next step.

Toronto · Working with teams across North America & the UK

Sumit Madan, founder of KTX Matrix — Sumit MadanFounder · Independent consulting since 2013

Argive × Senzar Asset ManagementUS$3M

Company sale following seven years of product and commercial leadership.

SyntasaUS$500K+

Top-line revenue supported through technical sales and deal definition.

Empower HealthCA$100K

Recognized revenue in three months.

Where KTX Matrix can help

A strong product deserves
a clear path to market.

Hands-on commercial leadership for the moments when product, sales, and partnerships need to move together.

01 /

GTM strategy & positioning

Make it clear who your product is for, which problem it solves, and why a buyer should act.

Ideal customers and buying problems. Value proposition and sales narrative. Practical priorities for bringing the product to market.

02 /

Enterprise sales & partnerships

Connect the buyer’s business case to a solution your team can confidently deliver.

Discovery, demos, and success criteria. Proposals, scope, and statements of work. Cloud and strategic partner development.

03 /

Fractional GTM leadership

Bring experienced leadership into your team to turn commercial priorities into progress.

Sales process and revenue operations. Product and engineering alignment. Ongoing leadership on a monthly retainer.

Selected engagements

From technical complexity
to commercial outcomes.

Work spanning healthcare, enterprise AI, and investment research.

Argive × Senzar Asset ManagementProduct & commercial leadershipUS$3M · Company sale following seven years of product and commercial leadership.

Defined the problem set and led development and commercialization of an equity research valuation platform for pharma and healthcare portfolio managers.

The engagement included work with Senzar Asset Management. Product, engineering, sales, and client relationships were led through a US$3 million company sale.

SyntasaTechnical sales & GTMUS$500K+ · Top-line revenue supported through technical sales and deal definition.

Helped close technical success criteria, defined solution scope and statements of work, and guided product direction and the sales process.

Engagements included work alongside Google Cloud in US healthcare, education, and transportation.

Empower HealthFractional CROCA$100K · Recognized revenue in three months.

Established sales processes and organized revenue operations from the ground up, while directly developing new business.

Delivered CA$100,000 in recognized revenue in three months, starting without an existing sales team or process.

Featured work · Syntasa / Donor AI

From an AI idea
to a deployed product.

A key role at every stage: conception, design, development leadership, deployment, partnerships, and sales.

KTX Matrix founder Sumit Madan was a key contributor throughout the Donor AI journey: helping conceive the product, shaping its design, leading development, and playing a central role in deployment and sales.

His role also included developing the Google partnership and helping secure US$200,000 in investment from Google to build the product.

The work included deployment at a major US research university, connecting the product’s technical capabilities with the needs of higher-education advancement teams.

US$200KGoogle investment to develop Donor AI

Discuss your path to market ↗Explore Donor AI at Syntasa ↗

Your partner in the work

Product depth.
Commercial perspective.

KTX Matrix connects complex software to real business needs, aligning the people building the product with the people who need a compelling reason to buy it.

Led by founder Sumit Madan, the practice brings experience across product, engineering leadership, sales, and client relationships. Each engagement connects technical understanding with commercial execution.

Founded in 2013 as Sumit Madan Consulting Services, we became KTX Matrix Consulting Inc in 2016 as our client base scaled. Additional in-house experience where our founder has been seconded includes Clearco, Shopify, and Credit Karma.

Sumit Madan

Founder · KTX Matrix Consulting Inc.

The engagement approach

Clarity first. Then forward motion.

01 / Understand

Find the real constraint.

Get close to your product, buyers, pipeline, and team. Identify what is holding commercial progress back.

02 / Focus

Choose what matters.

Agree on the customers, opportunities, and priorities that deserve attention—and what success looks like.

03 / Execute

Work alongside your team.

Lead the conversations, shape the deals, and keep product and commercial work moving in the same direction.

Media & perspectives

Ideas informed
by the work.

Selected product coverage and perspectives on making complex technology useful—and commercially valuable.

BloombergProduct coverage · 2020

Making startup valuation faster and more accessible

Coverage of Clearbanc’s startup valuation tool. Sumit’s work on valuation methods, data integration, and product experience helped turn a complex financial process into a usable product.

Using Agile to make the best Tuna sandwich

A practical perspective on listening to customers, testing assumptions, and improving a product through feedback.

Bring one growth challenge.
Find a practical next step.

A stalled deal, an unclear pitch, or a product ready for market.
Explore what is getting in the way and where KTX Matrix can help.

Your situation

What you're selling, who you're selling to, and where progress has slowed.

A fresh perspective

Questions and initial observations drawn from product, sales, and partnership experience.

A next step

Agree on what to investigate next and whether working together makes sense.

Book a conversation ↗sumit@ktxmatrix.com

No preparation deck needed. Start with the challenge on your mind.

Focused consulting engagements and ongoing fractional leadership on a monthly retainer.